Projetos

Experiência

Localwise is a user-friendly travel app that hooks up travelers with expert locals, ensuring unique adventures by diving into authentic experiences curated with insider know-how.

Project Scope

Responsive app and website

Duration

20 weeks

Tools

Figma, Figjam, Maze, Typeform, Pen and Paper

Role

Solo UX Research, Information Architect, UX/UI Designer

Project overview

Who is it for?

The app is made for travelers who desire authentic experiences but may not enjoy planning, lack time, or feel unsure about where to begin their travel research.

What is it?

An inclusive, responsive web app that allows users to easily research travel consultants and schedule sessions, search for their next destinations and easily plan the next trip.

Why do people need it?

Planning a trip often feels stressful and overwhelming—juggling activities and searching for local tips can be a challenge. Our app aims to shift the focus to enjoying the essence of travel. By providing insider tips from locals, we make planning a breeze, ensuring travelers escape tourist traps and savor the best parts of their journey.

Discovery

I conducted user interviews, surveys, to understand the pain points and user needs. I also studied competitor apps and industry trends to gather insights

Competitor Analysis

Worldee is an app to plan trips and itineraries, and also other features like share the trip, connect with local guides and see other travelers itineraries.

STRENGHTS

Shows recommendations of places to visit when you choose a city;
You can visualize your trip by day, and the app can optimize the Route
They are trying a new feature with an AI assistant to plan the trips

WEAKNESSES

The Search categories are a bit confusing
It would be useful to see the featured guides for specific cities

Wanderlog is an app for travel planning, manage hotel and flight reservations, and read relevant travel guides

STRENGHTS

Shows multiple destinations inspirations;
Has pre-made itineraries;
Very easy to book a trip

WEAKNESSES

• Lack of different languages, regions and currencies;
•Itineraries have few options of flexibility, unless you start one by your own

Click here to see full analysis

User Research +` Interviews

To better understand the problem I wanted to know more about all the aspects of the problem.

In order to fully understand the problem, I conducted a research with the following goals:

To determine who the potential users are.
To understand how is the process of planning a trip
What are the major pain points in the process.

59 participants

Quantitative Research (survey)

4 interviewees

Qualitative Research

Research insights

Based on the survey results, it was possible to see that the travel subject interests people from all age ranges, since youngs to elders.

1 - Frequency of Travel: A significant portion of respondents (49%) travel more than once a year, indicating that travel is an important aspect of their lifestyle and interests.

2- Planning Timeline: Nearly half of the participants (48%) start planning their trips within 1 to 3 months in advance. This suggests that travelers often like to have a well-thought-out itinerary before embarking on their journeys.

3- Reliable Information Sources: Travel websites emerged as the most reliable source of information, with 25% of respondents relying on them for trip planning. Friends who have already been to the destination (24%) and local experts (16%) were also considered as trustworthy sources.

4- Compelling Reasons for Hiring Travel Consultants: The survey highlights four primary reasons that make hiring a travel consultant appealing to respondents:

Insider Knowledge: Travel consultants enhance your journey with exclusive insights and tips.
Time Savings: Delegate planning to save time, focusing on other aspects of your life.
Personalized Itinerary: Consultants create unique plans tailored to your preferences.
Local Recommendations: Get authentic and enriching experiences with valuable tips from locals.
Also a considerable portion of people mentioned that even though they plan their trips, this is a task that can be overwhelming.

Based on the survey results, it was possible to see that the travel subject interests people from all age ranges, since youngs to elders.

1 - Frequency of Travel: A significant portion of respondents (49%) travel more than once a year, indicating that travel is an important aspect of their lifestyle and interests.

4- Compelling Reasons for Hiring Travel Consultants: The survey highlights four primary reasons that make hiring a travel consultant appealing to respondents:

Insider Knowledge: Travel consultants enhance your journey with exclusive insights and tips.
Time Savings: Delegate planning to save time, focusing on other aspects of your life.
Personalized Itinerary: Consultants create unique plans tailored to your preferences.
Local Recommendations: Get authentic and enriching experiences with valuable tips from locals.

Also a considerable portion of people mentioned that even though they plan their trips, this is a task that can be overwhelming.

Based on the survey results, it was possible to see that the travel subject interests people from all age ranges, since youngs to elders.

1 - Frequency of Travel: A significant portion of respondents (49%) travel more than once a year, indicating that travel is an important aspect of their lifestyle and interests.

experts (16%) were also considered as trustworthy sources.

4- Compelling Reasons for Hiring Travel Consultants: The survey highlights four primary reasons that make hiring a travel consultant appealing to respondents:

Insider Knowledge: Travel consultants enhance your journey with exclusive insights and tips.
Time Savings: Delegate planning to save time, focusing on other aspects of your life.
Personalized Itinerary: Consultants create unique plans tailored to your preferences.
Local Recommendations: Get authentic and enriching experiences with valuable tips from locals.

Also a considerable portion of people mentioned that even though they plan their trips, this is a task that can be overwhelming.

Click here to see detailed research